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Big Dog Motorcycles: the history behind our 2004 Big Dog Chopper

When you think of American motorcycles, you quickly think of Harley-Davidson. Yet America produced more remarkable brands, and one of the best known in the custom world is Big Dog Motorcycles. In America we bought a yellow 2004 Big Dog Chopper with an S&S 107ci, the Full Polished package and custom paint. What is Big Dog, how did the brand start and why are these bikes still interesting?

6 min read

Big Dog Chopper S&S 107 2004

The history of Big Dog Motorcycles

Big Dog Motorcycles was founded in 1994 by Sheldon Coleman in Wichita, Kansas. Coleman had a passion for American V-twins and saw opportunities in a market that was growing fast at the time.

In the nineties more and more riders were heavily rebuilding their Harley-Davidsons: long front forks, wide rear tyres, special wheels, custom paint and big engines. Having a complete custom built, however, was expensive and took a lot of time.

Big Dog took a different approach. Instead of rebuilding existing bikes, the company built complete motorcycles that already had the look of an exclusive custom straight from the factory. That concept is called a factory custom or production custom.

For this Big Dog used parts from well-known American manufacturers, including engines from S&S Cycle. The result: American V-twins with a clear character of their own.

The golden years of the American chopper

Between roughly 1998 and 2008 American custom culture reached a peak. TV shows such as American Chopper made building special bikes popular with a wide audience. Builders tried to outdo each other: forks got longer, rear tyres wider and engines bigger.

Big Dog played a big part in that. Where a standard Harley-Davidson still needed a lot of modification, at Big Dog you bought a bike that was already finished in full custom style. The company grew into one of the best-known American factory custom builders and built around 25,000 motorcycles in total.

2004: ten years of Big Dog

Our Big Dog comes from a good production year: in 2004 the brand had existed for ten years and was firmly established in the American custom world.

In those years the line-up included the Chopper, Mastiff, Bulldog, Boxer, Pitbull and Ridgeback, each with its own look. The Pitbull and Ridgeback were true hardtails without rear suspension. The Chopper has a frame with hidden rear suspension (hidden shocks).

Rear of the 2004 Big Dog Chopper with hidden rear suspension
Looks like a hardtail, but does have rear suspension.

That’s a nice detail of our bike. At first glance the rear looks like that of a classic hardtail, but this Big Dog does have rear suspension. So you get the line of a traditional American chopper with more riding comfort.

Our 2004 Big Dog Chopper with S&S 107ci

During our search for special motorcycles in America we came across this yellow 2004 Big Dog Chopper. A bike you simply can’t miss: the long front end, the low frame, the huge rear tyre and the paint stand out immediately.

2004 Big Dog Chopper geel zijaanzicht met lange voorvork en 250 mm achterband

The heart of the bike is an S&S 107 cubic inch V-twin, good for about 1,753 cc. S&S Cycle has been building powerful V-twin engines and performance parts since 1958 and is hugely popular with American custom builders and Harley fans.

S&S 107ci V-twin motorblok gepolijst in de 2004 Big Dog Chopper
Air-cooled S&S 107ci V-twin.

Our Big Dog has an S&S Super G carburettor and a traditional air-cooled V-twin. With its large displacement, strong torque and characteristic sound, this engine suits the extreme look of the Chopper perfectly.

The Full Polished package

What makes this Big Dog extra special is the Full Polished Motor and Transmission package: various aluminium parts of the engine and gearbox are mirror polished. Together with the chrome, the wheels and the custom paint, that gives exactly the look Big Dog was known for in the 2000s. This was not a bike for someone who wanted to ride around unnoticed.

2004 Big Dog Chopper Full Polished motorblok en chroom

2004 Big Dog Chopper specifications

The dimensions and drivetrain data are based on the factory specifications of the model.

MakeBig Dog Motorcycles (Wichita, Kansas)
ModelChopper
Year2004
EngineS&S V-twin, air-cooled
Displacement107 ci / approx. 1,753 cc
Bore x stroke4.00 x 4.25 in
CarburettorS&S Super G
FinishFull Polished engine and transmission
TransmissionBaker 6-speed
Final driveBelt drive
Front wheel21 inch
Rear tyre250/40-18
Rear suspensionHidden shocks
WheelbaseApprox. 198 cm (78 in)
Seat heightApprox. 63 cm (25 in)
Dry weightApprox. 290 kg

With its length and low seating position the Big Dog Chopper was an impressive sight. The wide 250 mm rear tyre was an important part of the design at the time.

Yellow custom paint

Besides the technology, the look stands out most. The bike is bright yellow with purple, green and silver graphics that run across the tank and fenders. That gives the whole bike a coherent custom look.

Custom lakwerk geel met paarse en groene graphics op de 2004 Big Dog Chopper

Together with the polished S&S V-twin, the chrome and the long fork, this is a typical example of the American custom style of the early 2000s. In the photos the bike looks very good for its age. As with any bike over twenty years old, a proper check of the technical condition remains important. In our video we show the bike in detail, so you can get a good picture of the specification and visible condition yourself.

What did a Big Dog Chopper cost new?

A Big Dog was certainly not a cheap bike. In 2007 the Chopper was listed at 28,700 dollars in the US price list, and in the years before the model was also well above 25,000 dollars. That was a lot of money, especially since many Harley-Davidsons were cheaper. With options, special finishes and custom paint the price went up further. Big Dog aimed at riders who deliberately wanted something different from a standard production bike.

Why did Big Dog Motorcycles disappear?

After years of growth the market changed. The 2008 financial crisis hit the American motorcycle industry hard, especially makers of expensive customs. Demand for exclusive bikes dropped and in 2011 the original Big Dog company stopped.

That ended a special period in the American motorcycle world. The name didn’t disappear completely: Big Dog later became active again and there is still an enthusiastic group of owners and fans. The models from the successful years in particular have a permanent place in American custom history.

Big Dog Chopper for sale: on its way to Europe

We bought this 2004 Big Dog Chopper 107ci in America. The bike is on its way and is expected in Rotterdam at the end of November 2026. It is a showroom bike without signs of use, with 30,000 miles, a Baker 6-speed and a custom seat. The price is $8,500 including shipping to the port of Rotterdam. All the details, photos and the video are on the page of this Big Dog Chopper.

2004 Big Dog Chopper 107 S&S te koop, onderweg naar Nederland

Interested? Send us a WhatsApp for more photos and all the details. In the video above you see the bike in detail. Wondering how inspection and costs work? Read what to check before registering a US motorcycle and what importing from America costs.

Finding special motorcycles in America

At Harley’s Enzo we find and buy special American motorcycles. We travel through the United States and visit private sellers, collectors and auctions. Our speciality is Harley-Davidson, but we also buy classic bikes, American V-twins and special customs like this Big Dog.

Looking for a specific year, a special Harley-Davidson or an American motorcycle that is hard to find in Europe? Then we find, assess and buy it for you in America and arrange the transport. On our YouTube channel you can see which bikes we come across on the road, how we inspect them and which special ones make the crossing.

Frequently asked questions

Frequently asked questions about Big Dog Motorcycles

Big Dog Motorcycles is an American motorcycle manufacturer from Wichita, Kansas, founded in 1994 by Sheldon Coleman. The brand built “factory customs”: complete bikes that already had the look of a custom chopper straight from the factory. Around 25,000 were built in total.

Yes. The rear looks like a hardtail, but the Chopper has hidden shocks. So you get the line of a classic chopper with more comfort.

An air-cooled S&S 107 cubic inch V-twin (about 1,753 cc) with an S&S Super G carburettor, in the Full Polished version.

After the 2008 financial crisis, demand for expensive custom bikes fell sharply. In 2011 the original company stopped. The brand name later became active again.

The bike is on its way and is expected in Rotterdam at the end of November 2026. The price is $8,500 including shipping to the port of Rotterdam. See the page of this bike or send us a WhatsApp.

Interested in this Big Dog Chopper?

Send us a WhatsApp for extra photos and all the details. Looking for another special American motorcycle? Then we’ll search for it in the US for you.

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